Nowadays, pay attention to research and development in Iran (our country) is more important than previous and especially more than developed countries. If Research is being directive it could be solvent for most of the disaster. In the current companies R&D is the merel More
Nowadays, pay attention to research and development in Iran (our country) is more important than previous and especially more than developed countries. If Research is being directive it could be solvent for most of the disaster. In the current companies R&D is the merely competitive advantage and only organizations could be sustainable that have installed R&D. Hence this paper aim to develop a directive model for R&D centers in Iran to improve efficiency and effectiveness of such centers. Through Step by step executing of such model, R&D organization could be certain that each of their ideas (if being opportunity) will locate in a directive and default road to arrive the market. This will lead to a clear position to research plan in the R&D organization. The important characteristic of the model is that Market research, marketing, and commercialization are some of the stages of that which lead to inhibit of accumulation of no applicable knowledge in R&D organization.
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